2025 Universal Registration Document

2. Corporate governance

TABLE OF NON-FINANCIAL AND QUALITATIVE ACHIEVEMENTS IN 2025
Digital development criteria Weighting (%)
 

 

Weighting (%)
  • Owned media: L'Oréal's Taskforce SEO → GEO (Search Engine Optimization → Generative Engine Optimization) carried out 30 pilot tests in 2025 to prepare for the future and maintain L'Oréal's leadership in proprietary assets.
  • Deployment of the proprietary tool, BETiq, in nine countries, leading to a gradual improvement in ROI. Worldwide recognition of this marketing programme by Google, Meta, TikTok, Circana and Ekimetrics. Launch of BETiq Scaler, an AI-based solution that combines the learnings from BETiq with specific local characteristics to offer optimal allocations to all of the Group's countries.
  • Beauty-tainment: Activation of dozens of native presences of L'Oréal brands in entertainment content (cinema, fashion, music, sport, gaming) such as: Emily in Paris L'Oréal Paris and Netflix, The Final Copy of Ilon Specht, etc.
Continuation of the Company's digital transformation Continuation of the Company's digital transformation

Weighting (%)
  • LOREAL GPT by AI teams: 71,000 users in 2025 and more than 10,000 MyCompanions created by employees.
  • Increase in skills and widespread use of tools/automation: CreAItech: 4,500 users; One Intelligence: 2,000 users; BETIQ programme: more than 1,000 people trained; Digital Cockpit 360 is the No. 1 "Build, Test, Deploy, Perform" (BTDP) report, with almost 2,000 unique monthly users.
  • Augmented Marketing is transforming L'Oréal's relationship with its Marketing Services partners thanks to the arrival of AI: “Joint Media Business Plans” with Google, Meta, Amazon, TikTok, Snapchat and, since 2025, Netflix, leading to innovations such as AI-powered media and WhatsApp Commerce, etc. 
  • The Open Innovation partners have driven new transformations: Omi (3D packs from France), Reelevant (powering hyper-personalisation), The SEA (NE Asia start-up that supports BuyCoor teams with GenAI content), FFFACE.ME (converting out-of-home (OOH) audiences into consumers in shops & popups), and Smytten (India's largest intent-driven sampling platform).
Gartner digital ranking/Industry recognition Gartner digital ranking/Industry recognition

Weighting (%)
  • L'Oréal joined the EU AI Champions Initiative on 10 February 2025, represented by Nicolas Hieronimus.
  • At the Cannes Lions 2025 international festival of creativity, the L'Oréal Group won 11 awards, including five for the documentary "The Final Copy of Ilon Specht" by L'Oréal Paris, and the Grand Prix in the Film category.
  • BrandZ Top 100 global brands: L'Oréal Paris is one of the world's top 100 brands. In the Personal Care category: L'Oréal Paris: #1 Lancôme: #5 Garnier: #6 Maybelline: #10.
  • 2025 Gartner rankings, personal care category in the United States: four brands in the top 10 belong to the Group (Nyx PMU, Maybelline, L'Oréal Paris and Cerave).
  • Asmita Dubey, Chief Digital and Marketing Officer, was ranked by Forbes as the world’s third most influential CMO in 2025, and was voted Woman Leader of the Year by WLDA – World Leaders in Data & AI.
TABLE OF NON-FINANCIAL AND QUALITATIVE ACHIEVEMENTS IN 2025
Qualitative criteria: Management Weighting 7.5%
  • Continued work on renewing the Executive Committee and increasing the proportion of women members. High retention rate for the Top 300.
  • Management of geopolitical crises in a context of trade tensions.
  • Group transformation artificial Intelligence, Beauty tech & cultural transformation.
  • Continued global rollout of the "Simplicity 2” programme.
  • Pulse survey (internal employee engagement survey): 90% participation rate. Employee engagement rate measured at 78%.
TABLE OF NON-FINANCIAL AND QUALITATIVE ACHIEVEMENTS IN 2025
Qualitative criteria: Image, Company reputation, Dialogue with stakeholders Weighting 7.5%
  • Embodying the Group's global leadership in the beauty industry
    • Participation in the World Economic Forum in Davos, and gave a keynote speech in favour of European competitiveness at the "Unlocking Europe's Potential" round table discussion alongside the President of the European Central Bank and the Vice-Chancellor of Germany.
    • Participation in the launch of the EU AI Champion initiative at the Elysée Palace, in the presence of the President of the European Commission, the French President and the German Chancellor.
    • Participation in the influential event organised by the Value of Beauty alliance in Brussels for the second year running, and met with the President of the European Parliament.
    • Participation in the "Strategic Dialogue on the Future of the Chemical Industry" in Brussels, in the presence of the President of the European Commission.
    • Participation in the Franco-Indian CEO Forum, in the presence of the Indian Prime Minister and the French President.
    • Participation in the China International Import Expo (CIIE) in Shanghai, in the presence of the Chinese Prime Minister.
    • Continuation of L’Oréal’s unique "De toutes beautés!” partnership with the Louvre Museum and creation of a web series broadcast on France TV.
    • Winner of the WWD Beauty Inc. Pete Born Impact Award.