2025 Universal Registration Document

L'Oréal's strategy in a nutshell

STRATEGY⁽¹⁾

FINANCIAL PERFORMANCE FOR THE BENEFIT OF ALL STAKEHOLDERS.

SUSTAINABILITY PERFORMANCE; ECONOMIC AND SOCIAL EXCELLENCE.

A CLEAR VISION: BEAUTY FOR EACH AND FOR ALL.

L'Oréal's strategy in a nutshell
Our fundamentals	Focusing on a single business: beauty, nothing but beauty and all beauty. Innovating in response to the relentless quest for superior quality and safety for consumers. Marketing brands, products, services and customer experiences: in an increasingly fragmented and digitalised market. Combining universalisation and singularisation within a unique development strategy: going global while respecting local diﬀerences to secure the loyalty of some 1.3 billion consumers.	Using balanced, multi-polar growth across all Regions and Divisions to seize opportunities and absorb economic shocks. Pursuing the dual goal of economic and corporate excellence to create value for all. Aiming for consistent, sustainable economic and financial performance. Aiming to help show the way on environmental and social matters and making a positive contribution to society in the face of ever more pressing challenges.
Our transformation	The transformation towards a more sustainable model, in line with our dual ambition of combining economic performance with social and environmental exemplarity. Digital transformation and Beauty Tech, to lead the way and become a data augmented company supported by secure state-of-the-art IT.	Transformation of work, reinventing the future of work while strengthening the L'Oréal culture as it strives to attract and retain talented employees. Transformation of Operations towards greater agility and a more responsible model that serves the omnichannel strategy.
Our strengths	Solidly rooted, with an ownership structure that provides stability, continuity and visibility over the long term. A two-tier governance structure to ensure the Group's success in the years ahead. A clear vision: creating the beauty that moves the world. The power of L'Oréal's Research and Operations in meeting demand for innovation, safety, transparency and responsibility. A fleet of diverse global brands that is continuously enhanced by strategic and complementary acquisitions.	An investment strategy that is resolutely focused on innovation. Comprehensive and balanced market coverage. Prioritising people and social harmony. An agile and responsive multi-polar organisation. Humanist, ethical and social principles and values at the heart of the Group's governance and ambitions. A well-balanced, value-driven business model, coupled with a solid and healthy financial position.