1. Presentation of the Group – Integrated Report
1.3 Value-creating model1.3 Value-creating model
1.3.1 1.3.1 Business model 
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The Beauty Market
Outlook
A resilient, growing market
Beauty is an essential need for humanity
Increasing demand from the middle classes in emerging countries
Premiumisation of beauty
Increasing digitalisation towards a personalised, connected and shared beauty
Sustainability Topics
Need for an ecological and inclusive transition in the context of limited natural resources and climate change
Consumer orientation towards more sustainable choices
Responsible marketing and advertising
Impacts, risks and opportunities
Our Sense of Purpose (raison d’être)
Create the beauty that moves the world
Our Strengths
NO. 1 IN BEAUTY
Our sole business: beauty, nothing but beauty and all beauty
A unique portfolio of brands
A balanced, multi-polar model (Regions, Divisions, categories, distribution networks)
A global industrial footprint
Economic and financial performance
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Recognised social and environmental performance
Committed and qualified employees
Loyal shareholders and stable governance
Culture of ethics, based on four Principles: Integrity, Respect, Courage and Transparency
Our Strategy
UNIVERSALISATION ET SINGULARISATION
Universalisation involves the globalisation of brands by taking regional characteristics into consideration in order to serve and retain consumers.
Singularisation takes into account a growing global trend towards self-affirmation for both men and women by providing a diverse range of offers and personalisation. The goal is to offer inclusive beauty by responding to the specific aspirations of consumers in every region of the world. In contrast to standardisation, it is based on careful attention to consumers and a deep respect for their differences.
BEAUTY FOR EACH
L’Oréal aims to offer women and men around the world the best in cosmetics in terms of quality, effectiveness, safety, sincerity and responsibility in order to meet all their needs and all their beauty wishes in their infinite diversity.
Our Strategic Drivers
6 DRIVERS
Research & Innovation and the Green Sciences programme
Creativity at the service of our brands
Operational and safety excellence
Digital and Beauty Tech
Multi-channel distribution
Sustainability goals
STEWARDING THE CLIMATE TRANSITION
SAFEGUARDING NATURE
DRIVING CIRCULARITY
SUPPORTING COMMUNITIES
Our Dual Objective
ECONOMIC AND CORPORATE EXCELLENCE to create sustainable value for all