L'Oréal's ambition is to invent the beauty of the future amid the technological revolutions shaping our century, namely artificial intelligence (see section 1.3.5.), robotics, smart devices, 3D printing, nanotechnology, biotechnology, and so on.
Digital technology has radically transformed the Group and today is fully integrated into the business across all brands, jobs and countries.
L'Oréal has over 8,000 in-house digital, tech and data experts.
E-commerce is an additional source of business and a growth accelerator, and is part of the Group's omnichannel strategy. E-commerce as a proportion of the Group's sales increased almost six-fold between 2015 and 2025, hitting the 30% mark(1) for the first time.
Digital technology improves precision marketing and returns on media investment. New tools such as AI-powered BETIQ, are helping to optimise the Group's marketing investments.
Digital technology creates experiences, new services and personalisation. The acquisition of ModiFace is a major strategic asset for the Group. Virtual make-up or colour trials, skin diagnostics and tailor-made product recommendations are critical when it comes to choosing products.
L'Oréal's leadership in Beauty Tech along with its artificial intelligence and data expertise should enable it to become a data-augmented company.
This expertise runs through all of the Group's activities and business lines:
Beauty Tech represents a major transformation of both the business and its products. In recent years, L'Oréal has unveiled a number of new technological innovations, such as Cell BioPrint, a device that delivers an accurate analysis of the biological age of the skin.
Beauty Tech is helping to forge a new relationship with consumers. In particular, technology helps L’Oréal in addressing sustainability and inclusivity challenges, and in delivering personalised beauty. L'Oréal innovates in inclusive beauty (Lancôme Hapta), sustainable beauty (Water Saver) and personalised beauty (L'Oréal Paris Beauty Genius, La Roche Posay Spot Scan, Giorgio Armani Meta profiler) technologies. Two major innovations won awards at CES 2026 in Las Vegas, held in January 2026:
L'Oréal has signed agreements with Bakar Labs, the pioneering biotech incubator at the University of California, Berkeley, and with Trudiagnostic, a leader in epigenomics testing and research, based on cutting-edge scientific advances from foremost academic institutions (Harvard, Duke, Stanford, etc.).
L'Oréal's Operations teams create innovative, inclusive and sustainable beauty in collaboration with their partners. They harness the power of technology and strive for excellence to design, develop, supply, produce and distribute products and services worldwide. Consumers are at the heart of the decisions made by the Operations teams, which seek the most agile and effective solutions, and ensure compliance with strict standards on quality, safety and CSR across the globe.
Building on years of operational excellence, the expertise and commitment of the Operations teams have boosted the Group's growth. In a volatile and challenging global context, they have demonstrated their responsiveness and resilience, while pursuing their digital, sustainable and innovative transformation, by putting in place the best technologies.
Thanks to science and technology, the Operations teams are constantly innovating to enhance the personalisation, responsiveness and traceability expected by consumers. Digitalisation is a major lever for simplification, ergonomics and real-time access to information.
