Sales by Division and geographic Region
| Change 2024/2025 | ||||||
|---|---|---|---|---|---|---|
| € millions | 2023 | 2024 | 2025 | % 2025 sales | Like-for-like | Reported figures |
| By Division | ||||||
| Professional Products | 4,653.9 | 4,886.2 | 5,163.0 | 11.7% | +7.5% | +5.7% |
| Consumer Products | 15,172.7 | 15,982.4 | 16,089.7 | 36.5% | +3.5% | +0.7% |
| L'Oréal Luxe | 14,924.0 | 15,591.1 | 15,595.1 | 35.4% | +2.8% | +0.0% |
| Dermatological Beauty | 6,432.0 | 7,027.1 | 7,204.1 | 16.4% | +5.5% | +2.5% |
| GROUP TOTAL | 41,182.5 | 43,486.8 | 44,052.0 | 100.0% | +4.0% | +1.3% |
| By Region | ||||||
| Europe | 13,007.8 | 14,211.4 | 14,864.5 | 33.7% | +4.4% | +4.6% |
| North America | 11,147.2 | 11,805.2 | 11,718.1 | 26.6% | +3.4% | -0.7% |
| North Asia | 10,662.9 | 10,303.4 | 10,075.2 | 22.9% | +0.5% | -2.2% |
| SAPMENA-SSA(1) | 3,447.7 | 3,863.0 | 4,114.3 | 9.3% | +10.9% | +6.5% |
| Latin America | 2,916.9 | 3,303.9 | 3,279.9 | 7.4% | +8.3% | -0.7% |
| GROUP TOTAL | 41,182.5 | 43,486.8 | 44,052.0 | 100.0% | +4.0% | +1.3% |
The Professional Products Division posted growth of +7.5% like-for-like and +5.7% reported.
It significantly outperformed the professional beauty market, growing in volume and value. Sales passed the €5 billion threshold for the first time. Sales were boosted by the sustained momentum in premium haircare and the successful rollout of the omnichannel strategy - with an acceleration in both e-commerce and selective distribution - while focusing on reigniting the salon market through tailored salon services.
The Division grew across all regions, fuelled by its strong performance in Europe and China as well as its continued expansion in emerging markets, notably Brazil, Mexico, GCC(1) and India.
In a very dynamic premium haircare market, Kérastase recorded another year of remarkable double-digit growth propelled by Gloss Absolu, the Division’s biggest-ever launch. In hair colour, Professional Products continued to bring strong innovations, including Matrix Super Sync and the successful relaunch of Majirel by L'Oréal Professionnel.
The integration of Color Wow is well underway: this strategic acquisition brings increased firepower in the fast-accelerating styling segment and will open significant opportunities for international expansion.
The Consumer Products Division posted growth of +3.5% like-for-like and +0.7% reported.
Growth accelerated between the first and second half, reflecting the successful step-up in innovation, particularly haircare and makeup.
All four global brands grew: L’Oréal Paris, the number one beauty brand in the world, and NYX Professional Makeup had another strong year. Among the regional brands, stand-out performances came from Mixa with its successful European roll out, and 3CE with its expansion throughout Southeast Asia. The recently acquired Dr.G brand has been successfully integrated.
In North America, growth saw a remarkable acceleration: the Division significantly outpaced the market, notably in makeup and haircare, driven by innovation and its new go-to-market organisation. In emerging markets, momentum was strong, led by Brazil, Mexico, GCC, and Vietnam. In Europe, growth remained solid with particularly noteworthy performances in Southern Europe.
Haircare advanced in double digits and was the Division’s single biggest growth contributor, propelled by the continued success of L’Oréal Paris Glycolic Gloss and the launch of Garnier Fructis Curl Method. In a soft makeup market, growth was boosted by blockbusters like Maybelline New York Colossal Bubble Mascara, L’Oréal Paris Infallible Setting Spray, and NYX Lip IV. Skincare was supported by innovations from L'Oréal Paris’ Revitalift franchise, including the Eye Bag Instant Eraser, as well as Garnier Dry Touch Cream.
