1.4.1.4 Important events and post-closing events
Strategy
- In February, L’Oréal announced an exclusive long-term beauty partnership with Jacquemus, further strengthened by a minority investment supporting their independent development.
- In June, L’Oréal signed an agreement to acquire US prestige haircare brand Color Wow. Still true to its professional origins, the brand - one of the fastest-growing and most innovative in its industry - is now omnichannel. The acquisition will further strengthen L’Oréal’s Professional Products portfolio.
- In June, L’Oréal signed an agreement to acquire a majority stake in British premium skincare brand Medik8. The acquisition will add a science-backed premium brand with strong potential for global growth to L’Oréal’s Luxe portfolio.
- Announcement of a long-term strategic partnership in luxury beauty and wellness between Kering and L’Oréal. This binding agreement encompasses the acquisition of the House of Creed by L'Oréal, the beauty and fragrance licences of iconic Houses of Kering and an exclusive venture to explore business opportunities in the field of wellness and longevity.
- Consolidation of Color Wow and Medik8 since September.
- L’Oréal announced the acquisition of an additional 10% stake in Galderma, bringing its ownership to 20%. This increased investment reaffirms L’Oréal’s ambition to participate in the fast-growing aesthetics market. Galderma’s Board of Directors will consider nominating two non-independent board candidates from L’Oréal as from the 2026 Annual General Meeting. The customary regulatory approvals were obtained and the transaction closed on 10 February 2026.
Management
- Delphine Viguier-Hovasse was appointed L’Oréal’s first ever Chief Innovative Prospective Officer. She assumed her new responsibilities on 1 July 2025 and has joined the Group’s Executive Committee.
- In September, L’Oréal announced a number of moves within its Executive Committee. They will become effective 1 January 2026, with handovers starting sequentially from 1 October 2025.
- David Greenberg will be appointed Chairman of L’Oréal USA.
- Alexis Perakis-Valat will be appointed CEO of L’Oréal USA and President North America, succeeding David Greenberg.
- Fabrice Megarbane will be appointed President of the Consumer Products Division, succeeding Alexis Perakis Valat.
- Vianney Derville will be appointed to the role of Chief Growth Officer, succeeding Fabrice Megarbane.
- Emmanuel Goulin will be appointed President of Europe, succeeding Vianney Derville.
- Eva Yu was appointed to the role of President Travel Retail, succeeding Emmanuel Goulin, and joined the Group’s Executive Committee.
Research
- L’Oréal inaugurated its new US Research & Innovation Centre, the largest R&I hub outside France. The 600+ scientists are innovating locally to inspire the world, powering iconic US brands such as Maybelline New York, CeraVe, Kiehl’s, with cutting-edge science and technology.
- L’Oréal was named most innovative company in Europe by Fortune’s first-ever ranking of the continent’s 300 most forward-thinking businesses.
- At its inaugural Longevity event, L’Oréal unveiled L’Oréal Longevity Integrative Science™ to empower consumers to shift from corrective to preventive care - backed by cutting-edge science.
- L’Oréal and NVIDIA announced a collaboration to unlock the potential of AI across multiple aspects of beauty, leveraging the NVIDIA AI Enterprise platform for rapid development and deployment of AI.
- At Viva Technology in Paris, L’Oréal showcased its latest innovations, including vertical farming technology for AI-enabled cultivation of plant-based ingredients; Yves Saint Laurent Beauty Hyper Look Studio; and L’Oréal Paris Beauty Genius with Agentic AI and WhatsApp integration.
- L'Oréal broke a group record winning 11 awards at the acclaimed Cannes Lions International Festival of Creativity 2025. The six winning brands were L'Oréal Paris, Garnier, Prada, Kiehl’s, Yves Saint Laurent and CeraVe. L'Oréal Paris won the coveted Grand Prix Film award, in addition to 4 other Cannes Lions for its 'The Final Copy of Ilon Specht'short docufilm by Oscar winning Ben Proudfoot, in partnership with Amazon Prime.
- L’Oréal’s R&I was recognised for scientific excellence at the 2025 IFSCC Congress, including the “Best Applied Research” award for groundbreaking work on the role of scalp bacterial profile and ethnicity in dandruff.
- TIME included three of L’Oréal’s innovations - Air Light Pro, Lancôme Rénergie Nano-Resurfacer and Melasyl - in its ranking of The Best Inventions of 2025.
- L’Oréal introduced two breakthrough technologies at the CES 2026 in Las Vegas, bringing the power of infrared light to hair with the Light Straight + Multi-styler and to skin with the LED Face Mask. Both were honoured with a CES® 2026 Innovation Award.
- L’Oréal announced the creation of a Beauty Tech hub in India. One of its objectives will be to develop AI-powered beauty solutions, leveraging Generative and Agentic AI.
